Strategic Management

Course Details

Title Strategic Management
Field of Study Business
Professor Hanyang (
Type Academic course
Credits 3
Contact hours 45
Schedule Session A & B
Course code BUS4019
Course number
Description In this course, students will take the top management perspective of managing a corporation. Proper strategic management allows a firm to gain a sustainable competitive advantage over its rivals and add value to the firm. The course begins with learning how to analyze the business environment, then to formulating functional-, business-, and corporate-level strategies, and finally to implementing those strategies. [Evaluation] Midterm - 30% Final - 30% Quizzes - 30 Assignment - 20% Participation - 20%
Objective Students will learn to appreciate what it takes to become a leader of an organization, from setting up or changing an organization's long-term vision and goals, to leveraging organizational resources to take advantages of the opportunities available, to generating overall plans and further breaking those plans down into implementable steps, all in order to create a sustainable competitive advantage in the industry.
Preparations Theory of Strategic Management w/ cases 11th Edition, Jones & Hill. Southwestern. ISBN: 9781133584650 While no previous knowledge is necessary, a keen interest in business, especially in managing a business, would be a major advantage. Keeping up to date to the latest business developments, either as a major and/or just current events will help ensure your success
Materials Strategic Management_Tae Jun Bae
Lesson Plan
Last Updated September 29, 2022
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