Course Details

Title Strategic Management (Pre-recorded)
Field of Study Business
Professor Joohan Ryoo (Jhryoo@hanyang.ac.kr)
Type Academic course
Credits 3
Contact hours 45
Schedule Session A
Course code BUS4019
Course number 18516
Description

Strategic Management is a course that covers the managerial decisions and actions for better performance and sustainability of a company. By studying key concepts, tools, and principles of strategy formulation and implementation in this course, students will be equipped with the skills and knowledge required for building a strong company internally and externally. This course is an interdisciplinary and integrative course requiring a broad view of the environment that contains various stakeholders’ interest. After the course, students will understand how to think strategically and develop a creative solution under any business circumstances.
To achieve the goal of the course, students have to devote the majority of the class hours to the analysis and understanding of the selected management and competitive materials and cases. Online lectures will be given to elaborate on the key theoretical concepts and frameworks. The online sessions, however, will be subordinate to the case analysis. The case material is an indispensable proxy for knowledge gained through years of real experience and research. It will provide a test-bed for theoretical concepts and provide vivid examples to indirectly help the memory of key concepts and experience the real business world and decision making situation.

Objective

This course is designed to help students create, implement, and evaluate a firm’s competitive strategy under the unpredictable business environment. Through this course, students can learn how for a firm to remain viable competitively in everchanging business situations.
Students will put themselves in top-management shoes and make the real “Big-Picture” decision throughout various analyses of a firm under a complex business situation. Through the case-based exercise, students will develop expertise in analyzing complex business situations and clearly presenting the strategic solutions for any industry in question.
More specifically, the objectives of this course are to develop
1.a clear understanding of key concepts and principles of strategy formulation and competitive analysis.
2.a set of useful analytical skills, frameworks, and technique for strategic analysis of a firm
3.the ability to apply a general management perspective in the industry and corporate analysis for the purpose of providing business solution
4.the ability to think critically and strategically during the process of identifying the competitive solution in a challenging business environment
5.Written presentation skills through the analysis and reporting of business cases
(No oral presentation at this semester due to Covid-19)

Preparations

*Pre-knowledge: However, this course does not require specific knowledge in business studies. But, the introductory course such as Introduction to Business Administration will be helpful.
Any students who have strong interests in global firms and their operation are welcomed.

*Textbook/Materials:
Main textbook-
“Strategic Management: Text and Cases” 9th ed. 2018 or latest edition
By Gregory Dess, Gerry McNamara, et al. McGraw HIll

Other materials-
Articles, PPT and related book chapters will be provided.

Materials
Evaluation
Attendance
10%
Final
40%
Midterm
40%
Participation
10%
Lesson Plan
Class 1: Session 1(1hr): Overview of strategic management Session 2(1hr): Overview of strategic management Topic: Thoughts in strategic managements Session 3(1hr): Introduction: What is strategic management I Topic: Origin and development of strategy and strategic management Session 4(1hr): Introduction: What is strategic management II Topic: Key attributes of strategic management
Class 2: Session 1(1hr): Analyzing organizational goals & objective I Topic: What is a good and bad strategy? Session 2(1hr): Analyzing organizational goals & objective II Topic: Paradox of profitability and responsibility Session 3(1hr): The method of case study I Topic: Structure of case study and case method Session 4(1hr): The method of case study II Topic: Case “Singapore Airlines”
Class 3: Session 1(1hr): The strategic analysis: External environment I Topic: Macroanalysis of external environment Session 2(1hr): The strategic analysis: External environment II Topic: Microanalysis of external environment Session 3(1hr): The strategic analysis: External environment III Topic: Strategic group & competitor analysis Session 4(1hr): The strategic analysis: External environment IV Topic: Exercises with Volkswagen and Walmart
Class 4: Session 1(1hr): The strategic analysis: Internal environment I Topic: The resource-based view and organizational capability Session 2(1hr): The strategic analysis: Internal environment II Topic: The value chain analysis Session 3(1hr): The strategic analysis: Internal environment III Topic: The VRISA analysis Session 4(1hr): The strategic analysis: Internal environment IV Topic: Cases of Korean and Taiwanese Semicondustor business
Class 5: Session 1(1hr): The strategic formulation: Functional level strategy I Topic: Fundamentals in operational efficiencies Session 2(1hr): The strategic formulation: Functional level strategy II Topic: Efficiency vs. creativity Session 3(1hr): Mid-term Exam (Online case analysis) Session 4(1hr): cont.
Class 6: Session 1(1hr): The strategic formulation: Business level strategy I Topic: industry analysis Session 2(1hr): The strategic formulation: Business level strategy II Topic: cost leadership vs. differentiation Session 3(1hr): The strategic formulation: Business level strategy III Topic: cases of COLA war Session 4(1hr): The strategic formulation: Corporate level strategy I Topic: The strategy and business portfolio
Class 7: Session 1(1hr): The strategic formulation: Corporate level strategy I Topic: Integration Session 2(1hr): The strategic formulation: Corporate level strategy II Topic: Diversification Session 3(1hr): The strategic formulation: Corporate level strategy III Topic: How to conduct SWOT analysis Session 4(1hr): The strategic implementation: Organizational design I Topic: Corporate restructuring and organizational change
Class 8: Session 1(1hr): The strategic implementation: Organizational design II Topic: New pattern of organizational structure and business network Session 2(1hr): The strategic implementation: Organizational design III Topic: What is platform business and its structural issue Session 3(1hr): The strategic implementation: Corporate governance I Topic: Key issues in corporate governance Session 4(1hr): The strategic implementation: Corporate governance II Topic: Experience in South Korean corporate governance
Class 9: Session 1(1hr): The strategic implementation: Cooperative strategy Topic: How to conduct SWOT analysis Session 2(1hr): The strategic implementation: Cooperative strategy Topic: Network level strategy Session 3(1hr): The strategic implementation: M&As Topic: Issues in M&A transactions and the role of PEFs Session 4(1hr): The strategic implementation: International strategy I Topic: Global vs. local dilemma
Class 10: Session 1(1hr): The strategic implementation: International strategy II Topic: The birth of Born-global firms Session 2(1hr): The future of strategic management Topic: Agile strategy Session 3(1hr): Final exam (Online case analysis) Session 4(1hr): cont.
Last Updated October 14, 2020
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