|Title||Consumer Psychology (Mixed)|
|Field of Study||Social science|
|Professor||Nikki Wingate (firstname.lastname@example.org)|
This course will explore psychological foundations and applications of consumption in our society. Why do we buy things that we don’t need? Why can’t we ever stick to our plans? Why do we want to do what’s forbidden? We will study psychological reasons behind answers to these questions regarding consumption by examining relevant psychological theories and latest research. Students will analyze real-world cases by reflecting upon own consumption experiences during class field trips to major shopping and consumption destinations.
*About Course Type
• Students will be familiar with the psychological theories explaining various
*Pre-Knowledge: Having taken Introduction to Psychology or Principles of Marketing prior to taking this course will be helpful, but not mandatory.
Class 1: Foundations and overview of the course
Class 2: Choices and Meaning
Class 3: Self-Control and Ego Depletion
Class 4: Regulatory Fit and Construal Level Theory
Class 5: Group Project: Field observations of commercial establishments taking advantage of the consumer psychology phenomena
Class 6: Midterm Essay (Open-everything exam, taken individually, on line using Google Form during the first half of the class period. I will provide you with a Study Guide and a list of 3 ‘candidate questions’ from which you will be randomly given ONE question to write your short essay (word count between 500 and 1000).
Class 7: Hedonic Consumption
Class 8: Vice consumption
Class 9: Impediments to Goal Achievement and Contextual Influences
Class 10: Final Paper (The paper does not need to be long (Word count between 1000 and 2000) but must reflect your thoughts on how psychological phenomena we will have learned in this course are applied in real life and must include at least 3 pieces of photo evidence that you will collect during your field observations)
|Last Updated||October 14, 2020|